Lisa Roman Foss

Lisa Roman Foss brings a background in business intelligence, data analytics and digital marketing to The Outlier Group. Before joining the firm, she was a Data Analytics Intern at Vosyn, where she analyzed pricing and operational data using regression and clustering methods and built Power BI dashboards that tracked KPIs across multiple projects. Earlier in her career at Vistaar Digital, she managed Salesforce CRM architecture, automated workflows with Python and reported on campaign performance for agency clients.

At The Outlier Group, Lisa leads marketing analytics, digital operations and AI automation. She tracks website and campaign performance, maintains the firm’s website and develops AI agents that streamline its workflows, including the automated listing intake, approval and flyer pipeline that moves a property from submission to marketing-ready materials in a fraction of the time. Her work turns complex data and manual processes into fast, reliable systems that support the firm’s advisors and the clients they serve.

Lisa holds a Master of Science in Data Analytics from Clark University, where she served as Chair of the IEEE Student Branch, and a Bachelor of Engineering in Information Technology from St. Francis Institute of Technology. She is a co-author of published research on SmartSetGo, a learning management system, and holds certifications from Microsoft, Google and LinkedIn in Power BI, Google Analytics and Tableau.