As the Marketing Director for The Outlier Group, Erika Smith provides strategic guidance on the firm’s marketing initiatives, offering expertise in campaign development, branding, and collateral design.

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Erika’s career spans both commercial and residential real estate, with marketing roles at industry leaders such as Colliers, Hines, Compass, and The Oppenheim Group. Before transitioning into real estate, she honed her skills in New York City’s fast-paced fashion industry, developing a deep understanding of audience engagement and brand storytelling.

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She holds a bachelor’s degree in Consumer Journalism from the University of Georgia and pursued advanced journalism studies at the University of Oxford.

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Beyond her professional work, Erika is an avid traveler who enjoys live music and podcasts. She currently resides in San Diego, California.